As we enter the 21st century, the global era is characterized by even stronger competition and challenges. It is no longer sufficient to face competition only at the local, regional, or national level. The global market demands that entrepreneurs must also be able to contend with global competition from various countries. This necessitates a paradigm shift in the way we approach entrepreneurship, by focusing on the preparation and improvement of our human resources to be able to compete successfully in the global market.

While entrepreneurship will always be a key driver of economic growth, innovation, and job creation, globalization has made running a successful business more challenging than ever before. Aspiring entrepreneurs often face numerous obstacles such as lack of access to capital, limited business knowledge, inadequate support systems, and increasing competition in the business world.

To succeed in entrepreneurship, it is essential that entrepreneurs have a deep understanding of their potential. To realize their full potential, individuals must identify the most effective methods for developing their abilities, in order to support the success of their entrepreneurial endeavors. Knowledge of entrepreneurship, and how it can support business success, can be acquired not only through formal education but also through seminars, training, and mentoring.

In the process of increasing their self-potential through training and mentoring, entrepreneurs typically receive motivation and guidance on developing or starting a business. Training can also help entrepreneurs to design business ideas and plans that are more effective when implemented.

In addition to training, mentoring is also crucial to the development of entrepreneurial potential. Mentors who are more competent and experienced in their respective fields provide valuable insights, share experiences, and offer alternative solutions to various problems and critical conditions.

Effective training and mentoring can yield maximum output. Entrepreneurs who are properly supported can increase their potential and improve their existing, or newly-established businesses.

In conclusion, entrepreneurship in the global era demands that entrepreneurs adapt their mindset to successfully compete in the global market. Developing entrepreneurial potential through effective training and mentoring is essential to succeed amidst increasing competition and challenges.

Author: Dheva (Student Internship Program Merdeka Belajar Kampus Merdeka (MBKM) from Brawijaya University)
Co-Author: Joanna, Theresia, and Aditya